
Souq Al Awaleen 2024
In 2024, “Souq Al Awaleen” underwent a major transformation, evolving from a celebration of Najdi heritage alone into a comprehensive festival representing all five regions of Saudi Arabia. This shift
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In 2024, “Souq Al Awaleen” underwent a major transformation, evolving from a celebration of Najdi heritage alone into a comprehensive festival representing all five regions of Saudi Arabia. This shift
The Saudi National Day is a historic occasion celebrated annually in the Kingdom of Saudi Arabia on September 23rd. It is a day when the Saudi people express their pride
Saudi National Day, observed annually on September 23rd, commemorates the unification of the kingdom by King Abdul Aziz Al Saud in 1932. It is a day that reflects pride and
Riyadh Season is one of the most prominent entertainment and cultural events held in Saudi Arabia, and it plays a significant role in the General Entertainment Authority’s efforts to transform
Gamers Season, a prominent event in Saudi Arabia, represents an exciting intersection of esports and digital culture. It brings together professionals and amateurs alike to celebrate the world of gaming
At the heart of the Al Majlis Al Khaleeji restaurant renovation project lies an innovative idea that transports visitors back to the 1970s and 1980s.
Amid an atmosphere of luxury and art, Diriyah witnessed one of the most prestigious artistic events in the Kingdom with the launch of Sotheby’s Auction, where a distinguished gathering of art enthusiasts and collectors came together in an exceptional event that reflects Saudi Arabia’s growing presence on the global art scene.
As part of our continuous efforts to promote Saudi tourism, we collaborated with the Ministry of Tourism to launch the STA Roadshow, aimed at promoting two main types of tourism: religious tourism and recreational tourism. This six-month project served as an opportunity to introduce the world to various aspects of tourism in Saudi Arabia.
In the ever-changing hospitality scene in Saudi Arabia, Parkers stands out as the first temporary and mobile restaurant established in the country. This innovative restaurant was set up in Al Faisaliah Tower Park, a location that had never hosted similar events before, making the event not only unique in terms of location but also a turning point in utilizing public spaces in innovative ways.
In a step that reflects the rapid growth of the entertainment sector in Saudi Arabia, the King Abdullah Financial District witnessed the opening of the new AMC cinema, coinciding with the release of the popular film “Incredibles 2.”
In the heart of Riyadh, and in collaboration with the General Entertainment Authority, the innovative “Winter Wonderland Coffee Shop” was launched, blending the charm of winter with the fun of amusement parks in a unique experience for lovers of coffee and hot beverages.
At the heart of cultural activity, Fenaa Alawwal is a creative hub that brings together artists and those interested in the arts in an interactive and stimulating environment. This center, sponsored by the Ministry of Culture, offers a variety of exhibitions and workshops that allow visitors to delve into the different worlds of arts.
Saudi National Day is a historic occasion of great importance in the hearts of all Saudis, as it commemorates the unification of the Kingdom by its founder, King Abdulaziz Al Saud, in 1932. Celebrated annually on September 23rd, this day reflects feelings of pride and belonging to the rich heritage and contemporary achievements that signify the strength and development of the Kingdom.
In the heart of the Saudi Arabia, Riyadh Season stands out as one of the premier entertainment events in the region, attracting visitors from within the Kingdom and beyond to enjoy a wide array of activities and events that cater to all ages and interests. Among these events, “Winter Wonderland” has garnered special attention for offering a unique experience unmatched anywhere else in the world, blending winter magic with various games.
During Riyadh Season, the Saudi capital transforms into a massive cultural and entertainment hub, where the city shines with diverse events and visitors from all corners of the world.
Gamers’ Season, the prominent event in Saudi Arabia, represents an exciting intersection of esports and digital culture. It brings together professionals and amateurs alike to celebrate the world of gaming in a competitive and entertaining atmosphere, making it one of the most significant events in the region for gaming enthusiasts and followers.
The FIFA World Cup, the most prominent event in the sports world, is a global festival that brings together passion and diverse cultures in one place. This event is not limited to sports competitions only but also extends its impact to economic and cultural activities in the host country and around the world.
In our continuous effort to enhance belonging and provide a unique experience for new employees, we collaborated with the National Events Center to launch the design of a welcome kit that reflects the unique spirit and identity of the center. Our goal was to offer a distinctive experience that mirrors the center’s vision and boosts enthusiasm and loyalty among new employees.
Spanning across three Saudi cities—Qiba in Al-Qassim, Turba in Hail, and Linah in the Northern Borders—the Imam Turki bin Abdullah Royal Nature Reserve Festival was a celebration of natural beauty and rich heritage. With precise planning and execution, the event offered an exceptional experience that seamlessly combined authenticity and modernity, allowing visitors to explore Saudi Arabia’s natural environment in an interactive and enriching way.
Amid an atmosphere of luxury and art, Diriyah witnessed one of the most prestigious artistic events in the Kingdom with the launch of Sotheby’s Auction, where a distinguished gathering of art enthusiasts and collectors came together in an exceptional event that reflects Saudi Arabia’s growing presence on the global art scene.
The “AlUla Arts Festival” is an annual event held in the historic city of AlUla, serving as a platform that brings together arts and culture. The festival features both local and international artists showcasing a diverse range of artistic works. Its main goal is to highlight AlUla’s rich cultural heritage while promoting artistic exchange and creativity.
In 2024, “Souq Al Awaleen” underwent a major transformation, evolving from a celebration of Najdi heritage alone into a comprehensive festival representing all five regions of Saudi Arabia. This shift highlights the country’s rich cultural diversity, making the market a platform that brings together the traditions of the north, south, east, west, and central regions. Each area features a dedicated space reflecting its unique character through traditional clothing, arts, cuisine, and cultural customs, creating a vibrant and immersive experience.
Diriyah Season was not merely a celebration of a cultural event but a reflection of a history that spans through time, where the past meets the present in an exceptional harmony. At the heart of this unique moment, the opening dinner served as a gateway to a season that embodies the authenticity and heritage of the place, offering guests an experience that delves deep into the essence of Saudi legacy while embracing the spirit of modernity and renewal.
In 2023, “Souq Al Awaleen” emerged as an innovative idea blossoming in the heart of Riyadh, marking the dawn of a new era of events celebrating rich cultural heritage. Through a fruitful collaboration between “The Gathering” and “Rafeeh,” the seed of “Souq Al Awaleen” was planted, quickly growing into a symbol of Najdi heritage and a festival of authenticity and generosity.
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