A New Gateway to Saudi Tourism
STA – Roadshow
As part of our continuous efforts to promote Saudi tourism, we collaborated with the Ministry of Tourism to launch the STA Roadshow, aimed at promoting two main types of tourism: religious tourism and recreational tourism. This six-month project served as an opportunity to introduce the world to various aspects of tourism in Saudi Arabia.
Client
Saudi Tourism Authority
Service
Brand Activation
Date
2023
Our Creativity
Religious tourism focused specifically on the cities of Makkah and Madinah, highlighting their deep historical significance. In contrast, recreational tourism showcased the kingdom’s attractive regions through various projects and events, emphasizing Saudi Arabia’s rich cultural and entertainment landscape.
Our Efforts
During the project, the STA Roadshow hosted several speakers and experts who shared their knowledge and experiences in tourism. Additionally, we presented traditional handicraft displays and distributed souvenirs, embodying the richness of Saudi culture.