A Journey Through Heritage
Souq Al Awaleen 2024
“Souq Al Awaleen” was not just a cultural festival but an experience that brought together the diversity of Saudi heritage and the spirit of modernity in an exceptional harmony. This year, the market was launched in a new look, celebrating the five regions of the Kingdom, with each section meticulously designed to reflect the identity of its respective region in a style that blends authenticity and innovation. From clothing and arts to food and interactive shows, “Souq Al Awaleen” offered an immersive experience for visitors, showcasing the depth of Saudi heritage with a contemporary touch.
التاريخ
2024 – 2025
Client
General Entertainment Authority
الخدمة
Event Planning & Management
Visual Identity
Our creative team developed a unified visual identity that embraces the diversity of these regions while maintaining harmony between the different design elements. This identity incorporates design inspirations from each region, adding richness and depth to the overall market experience. Additionally, we played a key role in crafting marketing content, ensuring that the event’s message was clearly communicated to visitors through advertising materials and informative signage that seamlessly blend tradition with modernity.
Our Role
We played a crucial role in the organization, coordination, and creative development of the market, making this edition more inclusive and enriched with interactive experiences. Through our creative vision, we ensured that each section of the market authentically represents its respective region, offering visitors a visually engaging and immersive journey into Saudi heritage. We also curated dynamic entertainment and cultural programs, making the market an all-encompassing experience that celebrates diversity, creativity, and Saudi identity.
Full Experience
This year, the market expanded from being a Najdi heritage celebration to a comprehensive experience embracing all five regions of Saudi Arabia, adding greater cultural depth and inclusivity. With a distinct visual identity, rich interactive programs, and a design that fuses tradition with modernity, the market successfully created an immersive journey, allowing visitors to truly become part of living heritage.