Winter at Darb Zubaida
Spanning across three Saudi cities—Qiba in Al-Qassim, Turba in Hail, and Linah in the Northern Borders—the Imam Turki bin Abdullah Royal Nature Reserve Festival was a celebration of natural beauty and rich heritage. With precise planning and execution, the event offered an exceptional experience that seamlessly combined authenticity and modernity, allowing visitors to explore Saudi Arabia’s natural environment in an interactive and enriching way.
AlUla Arts Festival
The “AlUla Arts Festival” is an annual event held in the historic city of AlUla, serving as a platform that brings together arts and culture. The festival features both local and international artists showcasing a diverse range of artistic works. Its main goal is to highlight AlUla’s rich cultural heritage while promoting artistic exchange and creativity.
Souq Al Awaleen 2024
In 2024, “Souq Al Awaleen” underwent a major transformation, evolving from a celebration of Najdi heritage alone into a comprehensive festival representing all five regions of Saudi Arabia. This shift highlights the country’s rich cultural diversity, making the market a platform that brings together the traditions of the north, south, east, west, and central regions. Each area features a dedicated space reflecting its unique character through traditional clothing, arts, cuisine, and cultural customs, creating a vibrant and immersive experience.
Souq Al Awaleen 2023
In 2023, “Souq Al Awaleen” emerged as an innovative idea blossoming in the heart of Riyadh, marking the dawn of a new era of events celebrating rich cultural heritage. Through a fruitful collaboration between “The Gathering” and “Rafeeh,” the seed of “Souq Al Awaleen” was planted, quickly growing into a symbol of Najdi heritage and a festival of authenticity and generosity.
Winter Wonderland
In the heart of Riyadh Season, “Winter Wonderland” opens its doors for the first time, taking visitors on an enchanting journey into a captivating winter world. Here, winter dreams become a tangible reality, filled with creative ideas and unique experiences that bring warmth and joy.
Formula E
In 2018, Saudi Arabia witnessed an extraordinary event as it hosted the Formula E race for the first time in history, in Diriyah, one of the most prominent heritage sites in the Kingdom. This event not only highlighted electric car racing but also provided an opportunity to present Saudi culture and heritage to the world.
King Abdullah Financial District
Around the clock and throughout the year, the King Abdullah Financial District (KAFD) pulses with life, becoming the leading event hub that never knows quiet. It blends Saudi national celebrations with music resonating through its halls, intertwining vibrant activities to create a unique mix of rich experiences that touch all aspects of the soul and mind.
DQ Market
The Diplomatic Quarter Market is one of the most prominent commercial landmarks in Riyadh, combining modernity and tradition in a unique shopping experience. Located in the Diplomatic Quarter, known for its elegance and tranquility, visiting the market is an enjoyable and relaxing experience for visitors.
Zuha AlTaif
In 2021, Taif became a vibrant artistic canvas, hosting the “Zaha Al Taif” festivities, an integral part of the Saudi summer. It offered visitors a variety of events and family activities that encapsulated the best entertainment and interaction experiences.
Blippi
The Blippi show event was held in Zone 3 of the King Abdullah Financial District, where a tent equipped with a stage was set up to host the performances. The Blippi team delivered entertaining shows for children over three days, offering kids the opportunity to enjoy and learn through fun and interactive activities.