A civilized and contemporary face that combines culture and art
National Events Center
Jeddah Season is considered one of the most prominent annual events in Saudi Arabia, combining cultural, artistic, and entertainment shows that showcase the civilized and contemporary face of Jeddah. This season offers an opportunity to discover the richness and diversity of the city through various events that attract visitors from within and outside the Kingdom.
Client
National Events Center
Location
Jeddah
Date
2022
Our Creativity
In line with enhancing cultural and entertainment events, our creative team at Creative Lab collaborated with the National Events Center for a full year. During this period, we played a prominent role in developing and implementing a range of visual identities and content that serve the center’s objectives and enhance the visitor experience. During our work in Jeddah Season, our team developed distinctive visual identities that reflect the unique character of each event. These identities embodied the cultural and aesthetic aspects of Jeddah and helped enhance visual communication and interaction with the audience.
Our Role
Our role was not limited to visual identities alone but extended to designing and writing internal communication content for the National Events Center. This content included internal newsletters and promotional materials that facilitated communication and interaction between employees and management, enriching the work environment and increasing performance efficiency. Additionally, we played a significant role in designing the complete identity for the “Little Asia” event, a part of Jeddah Season aimed at highlighting Asian cultures through a series of activities and events. The identity was designed to blend authenticity and modernity, infused with a unique Asian flavor, to provide a rich and comprehensive cultural experience for visitors.
