A Creative Journey that Enhances the Saudi Presence in the World Cup.
Assets Ehancement
In the heart of the world’s most prominent event, the 2022 World Cup in Qatar, an innovative initiative was launched to reinforce Saudi identity through the spirit of “Gidam” as part of a major project to enhance assets and strengthen the Kingdom’s cultural presence. The Saudi Football Federation collaborated with a specialized team to implement a series of improvements aimed at providing a unique experience for Saudi team fans.
Client
Saudi Arabian Football
Service
Visitor Journey
Date
2022
Welcoming Fans
The efforts began from the airports to the cities with preparing airports, where artistic installations were erected, and interactive games reflecting rich Saudi culture were installed. But this was just the beginning; the “Gidam” identity extended to public transportation, such as buses and cars, ensuring our message of support for our team reached everywhere.
Accommodation and Hospitality
The efforts didn’t stop there, as the accommodation for Saudi fans was arranged and prepared to match the standards of world-class hotels. All essential living requirements were provided, and the comfort of the guests was ensured to the highest standards. Additionally, brochures were designed, and the décor of VIP rooms in more than six hotels was transformed to reflect the “Gidam” identity.
Presence in the Stadiums
The role of designers and engineers in modifying the high-end suites in the stadiums is commendable. Each suite was transformed into a piece of art that reflects the history of a specific region in the Kingdom, through the display of historical images and football designs that convey chapters of Saudi history, blended with modern touches that align with contemporary trends.
Our Success
This was not just a project; it was a creative journey that confirms our ability to deliver unique and exceptional experiences befitting Saudi Arabia’s status at the 2022 World Cup.