Souq Al Awaleen 2024

In 2024, “Souq Al Awaleen” underwent a major transformation, evolving from a celebration of Najdi heritage alone into a comprehensive festival representing all five regions of Saudi Arabia. This shift highlights the country’s rich cultural diversity, making the market a platform that brings together the traditions of the north, south, east, west, and central regions. Each area features a dedicated space reflecting its unique character through traditional clothing, arts, cuisine, and cultural customs, creating a vibrant and immersive experience.

Souq Al Awaleen

In 2023, “Souq Al Awaleen” emerged as an innovative idea blossoming in the heart of Riyadh, marking the dawn of a new era of events celebrating rich cultural heritage. Through a fruitful collaboration between “The Gathering” and “Rafeeh,” the seed of “Souq Al Awaleen” was planted, quickly growing into a symbol of Najdi heritage and a festival of authenticity and generosity.