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In 2022, “Souq Al Awaleen” emerged as an innovative idea blossoming in the heart of Riyadh, marking the dawn of a new era of events celebrating rich cultural heritage. Through a fruitful collaboration between “The Gathering” and “Rafeeh,” the seed of “Souq Al Awaleen” was planted, quickly growing into a symbol of Najdi heritage and a festival of authenticity and generosity.