Winter at Darb Zubaida

Spanning across three Saudi cities—Qiba in Al-Qassim, Turba in Hail, and Linah in the Northern Borders—the Imam Turki bin Abdullah Royal Nature Reserve Festival was a celebration of natural beauty and rich heritage. With precise planning and execution, the event offered an exceptional experience that seamlessly combined authenticity and modernity, allowing visitors to explore Saudi Arabia’s natural environment in an interactive and enriching way.

Sotheby’s Auction

Amid an atmosphere of luxury and art, Diriyah witnessed one of the most prestigious artistic events in the Kingdom with the launch of Sotheby’s Auction, where a distinguished gathering of art enthusiasts and collectors came together in an exceptional event that reflects Saudi Arabia’s growing presence on the global art scene.

AlUla Arts Festival

The “AlUla Arts Festival” is an annual event held in the historic city of AlUla, serving as a platform that brings together arts and culture. The festival features both local and international artists showcasing a diverse range of artistic works. Its main goal is to highlight AlUla’s rich cultural heritage while promoting artistic exchange and creativity.

Souq Al Awaleen 2024

In 2024, “Souq Al Awaleen” underwent a major transformation, evolving from a celebration of Najdi heritage alone into a comprehensive festival representing all five regions of Saudi Arabia. This shift highlights the country’s rich cultural diversity, making the market a platform that brings together the traditions of the north, south, east, west, and central regions. Each area features a dedicated space reflecting its unique character through traditional clothing, arts, cuisine, and cultural customs, creating a vibrant and immersive experience.

Opening of Diriyah Season

Diriyah Season was not merely a celebration of a cultural event but a reflection of a history that spans through time, where the past meets the present in an exceptional harmony. At the heart of this unique moment, the opening dinner served as a gateway to a season that embodies the authenticity and heritage of the place, offering guests an experience that delves deep into the essence of Saudi legacy while embracing the spirit of modernity and renewal.