When Heritage Meets Formula E Event
Formula E
In 2018, the Kingdom of Saudi Arabia experienced an exceptional event by hosting the Formula E race for the first time in its history, in the city of Diriyah, which is considered one of the most prominent heritage sites in the Kingdom. This event did not only highlight electric car racing but also offered a chance to present Saudi culture and heritage to the world.
Client
General Entertainment Authority
Service
Event Planning & Management
Date
2018
Bayt Mubarak
During this event, we celebrated Saudi culture by establishing “Bayt Mubarak,” a place where tradition meets modernity. Bayt Mubarak was not just a café, but a space that combined coffee with live music. Additionally, it featured heritage activities that introduced visitors to authentic Saudi culture.
Family zone
Moreover, we developed the “Family Zone” in the Folded Park, where we offered a variety of recreational activities such as zip lining, horse riding, and interactive running bikes, along with 40 food and beverage stalls and roaming performances, enriching the visitors’ experience.
Community Impact
The event was an opportunity to introduce the world to Saudi culture and heritage through organizing a global sports event, and it contributed to enhancing tourism in Saudi Arabia by attracting local and international visitors. It also supported the Kingdom’s efforts to transition towards the use of clean and sustainable energy by promoting electric cars. Through this event, Saudi Arabia successfully combined sports, entertainment, and culture, providing a comprehensive and bright image of the Kingdom to the world, and demonstrated its commitment to development and innovation while preserving its rich traditions and heritage.