CreativeLab team illuminated Gamers Season 2023
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Gamers Season, a prominent event in Saudi Arabia, represents an exciting intersection of esports and digital culture. It brings together professionals and non-professionals alike to celebrate the world of gaming in a competitive and entertaining atmosphere, making it one of the most significant events in the region for gaming enthusiasts and followers.
Client
Saudi Esports Federation
Service
CreativeLab
Date
2023
Visual Identity
During Gamers Season 2022, our creative team at CreativeLab played a pivotal role in shaping the visual identity of this massive event, which stands as one of the most prominent in the world of electronic gaming. Over four months of diligent work, our team crafted a comprehensive visual identity that reflected the spirit and goals of the event, with a focus on creating unique designs covering all aspects of the event.
A New Start
Thanks to this exceptional performance, the CreativeLab team was called back to participate in Gamers Season 2023. The team prepared for work two weeks before the season’s launch and continued for four months, once again delivering innovative designs that met the expectations of a wide and diverse audience of gaming enthusiasts and visitors.
Enhancing the Visitor Experience
One of the standout works the team produced was the event map design, which helped facilitate navigating between event zones. Additionally, our team designed and wrote the content for the informational brochures and produced impressive videos to be displayed on massive screens across various event areas, including the Boulevard screens. The team was also responsible for designing visitor experiences and coordinating interactive screens, adding an immersive and enjoyable element to the event for all attendees.
A Complete Experience
This comprehensive effort extended beyond visual designs, as it was part of a fully integrated experience aimed at delivering a season of entertainment and innovation that meets the expectations of the global gamers’ audience.