Reflecting Pride and Heritage
National Day 2019
Saudi National Day, observed annually on September 23rd, commemorates the unification of the kingdom by King Abdul Aziz Al Saud in 1932. It is a day that reflects pride and appreciation for the national identity and the rich heritage of the kingdom. In 2019, the national day celebrations spanned the entire country, featuring heritage activities, cultural performances, and entertainment events that highlighted the progress and development witnessed by the kingdom.
Client
General Entertainment Authority
Service
CreativeLab
Date
2019
Visual Identity
In 2019, our creative team was tasked with a unique and important mission: to create the first comprehensive visual identity for Saudi National Day. This project was an opportunity for us to reflect the values and culture of the kingdom through a design that retains authenticity and expresses the aspirations of the Saudi people. Our team drew inspiration for the verbal slogan from the words of Crown Prince Mohammed bin Salman, “Determination to the Top,” which embodies the Saudi ambition to reach the highest levels in all fields.
Celebrating National Heritage & Diversity
We took on the task of identifying distinctive and well-known sites across various cities in the kingdom to incorporate into the identity. Each of these symbols was carefully chosen to create a visual representation that celebrates the cultural and natural diversity and richness of the country. As a result of our efforts, we succeeded in presenting a visual identity that reflects both the spirit of the times and the heritage of the kingdom. This contributed to enhancing the sense of belonging and national pride among citizens. The identity was showcased across different platforms, displays, and celebrations, receiving widespread acclaim and admiration from all who witnessed it.