A Unique Outdoor Experience
Parkers
In the ever-changing hospitality scene in Saudi Arabia, Parkers stands out as the first temporary and mobile restaurant established in the country. This innovative restaurant was set up in Al Faisaliah Tower Park, a location that had never hosted similar events before, making the event not only unique in terms of location but also a turning point in utilizing public spaces in innovative ways.
Client
Parkers
Service
Brand Activation
Date
2018
Our Strategy
To ensure the success of this innovative project, we played an active and comprehensive role, starting with proposing the ideal location. Our choice was Al Faisaliah Tower Park due to its strategic location and stunning views, which add a distinctive atmosphere to the dining experience.
Our Role
Following this, we focused on production and organization, setting up the kitchen and creating a temporary space that matches the quality and reputation of Parkers. We also arranged the tables and decorations in harmony with the park’s outdoor environment, adding artistic installations that enhance the visual appeal of the place. All these efforts aimed to provide a comprehensive and rich visitor experience, combining excellent food with beautiful surroundings in the heart of Riyadh.