During Riyadh Season, the Saudi capital transforms into a massive cultural and entertainment hub, where the city shines with diverse events and visitors from all corners of the world. Riyadh Season offers visitors an unparalleled opportunity to explore the rich diversity of Saudi culture and enjoy unique entertainment experiences. Whether at Riyadh Zoo, where visitors interact with a variety of animals, Winter Wonderland, which celebrates the magic of winter and snowy activities, or Boulevard City, the heartbeat of cultural and artistic expression.
Client
General Entertainment Authority
Service
Merchandise
Date
2022
Creativity Reflecting the Essence of the Place
In this context, we had the honor of contributing to the design of captivating products for three distinctive areas: Riyadh Zoo, Winter Wonderland, and Boulevard City. The creative journey began with brainstorming sessions with a team of designers and artists to craft products that embody the identity of each area and its experiences. For each region of Riyadh Season, we developed product designs that reflect the spirit of the place—some directly carrying the identity of the area, while others creatively express the experience of the location in an aesthetic way.
Designs Pulsing with the Spirit of the Experience
The design process extended beyond artistic innovation to include providing manufacturing files for each product, ensuring that the ideas were brought to life in tangible items that visitors could take home as lasting mementos of the places they visited. In Riyadh Zoo, we presented products that reflect the world of animals and nature, while in Winter Wonderland, the products captured the magic of winter and snowy atmospheres. In the Boulevard, products were designed to reflect modern life and luxury. The products designed by our company for Riyadh Season were not merely items; they were an integral part of the visitor experience, carrying with them a piece of the season’s spirit and leaving a lasting impression in their memories.