Transforming Riyadh Into a Global Entertainment Destination
Riyadh Season
Riyadh Season is one of the most prominent entertainment and cultural events held in Saudi Arabia, and it plays a significant role in the General Entertainment Authority’s efforts to transform Riyadh into one of the world’s leading entertainment cities. The season includes a wide range of activities, such as concerts, theater shows, sports events, and art exhibitions that attract visitors from all over the world. Riyadh Season aims to enhance the cultural and social aspects of the Kingdom, providing a platform for creative expression and cultural exchange.
Client
General Entertainment Authority
Service
CreativeLab
Date
2021
Comprehensive Visual Innovation
In 2021, our creative team at CreativeLab played a pivotal role in shaping the visual and artistic identity of Riyadh Season. Through continuous collaboration with the General Entertainment Authority, we worked for an entire year, developing visual identities for event areas, creative designs for social media, and innovative concepts for outdoor advertisements.
Distinctive Identities & Promotional Designs
We designed and developed unique identities for each event area within Riyadh Season, ensuring that each design reflected the special character of the event. These identities were created to be attractive and eye-catching, enhancing the visitor experience and making each area truly unique.
Offices Visual Identity
Our role wasn’t limited to designs; it extended to developing the visual identity for the work offices associated with Riyadh Season. This included interior design that reflects the creative and professional spirit of the season, helping to inspire the team and provide a motivating work environment.