Pride, History, and Identity
Saudi National Day 2021
The Saudi National Day is a historic occasion celebrated annually in the Kingdom of Saudi Arabia on September 23rd. It is a day when the Saudi people express their pride and appreciation for their history and national identity, commemorating the founding of the Kingdom by King Abdulaziz Al Saud in 1932. The celebrations on this day include numerous cultural and traditional events that reflect the rich heritage of the Kingdom, as well as fireworks displays that light up the skies across the country.
Client
General Entertainment Authority
Location
Riyadh
Date
2021
Saudi National Day 2021
Saudi Arabia has launched a new National Day identity, “Hiya Lana Dar” (It Is Our Home), in 2021. The slogan, derived from a phrase used by King Abdulaziz’s mother, symbolizes stability and belonging, reflecting the deep historical and emotional ties between the Saudi people and their land. The visual identity, designed by Creative Lab, conveys modernity and progress through symbols like the boy and girl representing the youth of the Kingdom, as emphasized by Crown Prince Mohammed bin Salman. The identity also includes elements symbolizing ongoing projects in Saudi Arabia, such as the train and the Red Sea, indicating significant development in various sectors.
Saudi National Day 2021
The Saudi National Day 2021 was not just a celebration of the state’s founding but also a renewal of national spirit and a reaffirmation of the new Saudi identity that looks to the future with confidence and ambition. Through the identity of “Hiya Lana Dar,” it was affirmed that the Kingdom of Saudi Arabia is the home of every citizen, and the youth are the cornerstone upon which the Kingdom is built.