A Magical Journey and Unforgettable Souvenirs
Winter Wonderland 2021
In the heart of the Saudi Arabia, Riyadh Season stands out as one of the premier entertainment events in the region, attracting visitors from within the Kingdom and beyond to enjoy a wide array of activities and events that cater to all ages and interests. Among these events, “Winter Wonderland” has garnered special attention for offering a unique experience unmatched anywhere else in the world, blending winter magic with various games.
Client
General Entertainment Authority
Service
Merchandise
Date
2021
Innovation
Through a fruitful collaboration with the General Entertainment Authority in 2021 and 2022, more than 50,000 unique products were created with meticulous attention to detail. The “Winter Wonderland” products were designed to reflect the enchanting atmosphere of the event. Our designs captured the essence and unique ambiance of the event, ensuring visitors took home unforgettable memories. Among the products we created was “Snow Globe,” which not only celebrated the beauty of winter but also the Saudi culture by incorporating traditional elements such as Al-Masmak Fortress into the designs.
Creativity & Distinction
To enhance the visitor experience, the gift shop was designed to reflect the spirit of the event, with the exterior decorated with design elements suggesting a magical winter environment. Inside the shop, the display area was arranged to ensure that products were showcased in a way that facilitated interaction and highlighted their beauty, enhancing the shopping experience for visitors and making it more special. Riyadh Season, and particularly the “Winter Wonderland” event, serves as a prominent example of how major events can blend traditional and cultural elements with entertainment innovations to offer unparalleled enjoyment for visitors of all ages. The Kingdom continues to enrich the experience of its guests by presenting outstanding cultural and entertainment experiences that reflect its rich heritage with contemporary touches that meet the aspirations of a global audience.