The Winter Entertainment Icon at the Heart of Riyadh Season
Winter Wonderland
Client
Riyadh Season
Service
Visitor Journey
Date
2021 – 2022
Our Success
Thanks to the success we achieved in 2019, our creative team at CreativeLab was once again called upon to work on the Winter Wonderland project for 2021 and 2022. The trust our clients placed in us was a testament to the quality and creativity we delivered, encouraging them to collaborate with us again to replicate the experience and further enhance the visitor experience.
Our Efforts
In 2021, our team developed the complete visual identity for Winter Wonderland, from designing the logo that reflects the spirit of the winter event to creating fences and directional signs that guide visitors smoothly inside the venue. Additionally, we designed artistic installations that added an aesthetic touch to the event. We also worked on designing the stalls and entrance gates for each area, contributing to an integrated and attractive experience for every visitor.
Our Continuity
In 2022, we built upon the foundation we had laid earlier, introducing improvements and new innovations by renewing the designs to align with new developments and increasing visitor expectations. We utilized detailed feedback from visitors to the previous year’s event, modifying and enhancing the artistic installations and signage to offer a smoother and more interactive experience. This year, the focus was also on improving the stalls’ experience and enhancing the diversity of products and services offered to meet the aspirations of visitors of all ages and interests.
Our Creativity
Through consistent effort and dedication to creativity, our creative team has proven its ability to exceed expectations, making Winter Wonderland one of the highlights of Riyadh Season. With each passing year, we remain committed to enriching this experience, ensuring that Winter Wonderland visitors create beautiful memories.