An Event Embracing the Clouds with Colors of Joy
Zuha AlTaif
In 2021, Taif became a vibrant artistic canvas, hosting the “Zaha Al Taif” festivities, an integral part of the Saudi summer. It offered visitors a variety of events and family activities that encapsulated the best entertainment and interaction experiences.
Client
National Events Center
Service
Event Planning & Management
Date
2021
Creativity
Among the corridors of creativity, our Concepts team shined with their innovative ideas, presenting a blend of family activities and interactive entertainment experiences that create unforgettable memories for visitors. With diverse events ranging from workshops to musical, traditional, and roaming performances, each element added a new dimension enriching the entire event.
Farmers’ Market
Zaha Al Taif offered a diverse range of activities and events that allowed visitors to enjoy their time while exploring various stations, including agricultural, recreational, and educational shopping, catering to all ages and family members. Visitors could explore agricultural products like fruits and vegetables that Taif is famous for by strolling through the “Farmers’ Market” and the “Farmers’ Products” corner.
Arts and Crafts Workshop
Art, in all its forms, had a significant presence in “Zaha Al Taif,” where musical talents competed to present mesmerizing performances. Meanwhile, young art enthusiasts gathered in the art workshop, showcasing their creativity in a breathtaking natural environment.
Visual Identity
On this artistic journey, the “Creative Lab” team excelled in providing a comprehensive visual identity that reflected the event’s spirit in all its beauty and splendor. From designing the logo and colors that adorned the gate, flags, and artistic installations, every detail told the story of Zaha Al Taif through the language of colors and shapes.
Manufacturing, installation and equipping
When it was “Vertex’s” turn, they took on the task of executing the event in a harmonious and integrated manner. With professionalism and precision, they manufactured and installed the stage and the event gate, in addition to preparing the food carts and guidance boards, ensuring their commitment to quality and execution accuracy. Thanks to the fruitful collaboration between the different teams, Zaha Al Taif transformed into a festival celebrating culture, art, and entertainment, turning visitors’ dreams into a tangible reality that remains in memory, marking another success in the record of creativity in the Saudi summer.