People are at the center of brand activation. At The Gathering, we breathe and live creativity and aim to create and enhance beyond limits. Our ideas are bold yet balanced, complicated but comprehensible, with the core aim to communicate your brand image and messages to your target audience smoothly and effectively.
NATIONAL DAY
Saudi Tourism Authority – Roadshow
As part of our continuous efforts to promote Saudi tourism, we collaborated with the Ministry of Tourism to launch the STA Roadshow, aimed at promoting two main types of tourism: religious tourism and recreational tourism. This six-month project served as an opportunity to introduce the world to various aspects of tourism in Saudi Arabia.
In the ever-changing hospitality scene in Saudi Arabia, Parkers stands out as the first temporary and mobile restaurant established in the country. This innovative restaurant was set up in Al Faisaliah Tower Park, a location that had never hosted similar events before, making the event not only unique in terms of location but also a turning point in utilizing public spaces in innovative ways.
In a step that reflects the rapid growth of the entertainment sector in Saudi Arabia, the King Abdullah Financial District witnessed the opening of the new AMC cinema, coinciding with the release of the popular film “Incredibles 2.”
In the heart of Riyadh, and in collaboration with the General Entertainment Authority, the innovative “Winter Wonderland Coffee Shop” was launched, blending the charm of winter with the fun of amusement parks in a unique experience for lovers of coffee and hot beverages.
At the heart of cultural activity, Fenaa Alawwal is a creative hub that brings together artists and those interested in the arts in an interactive and stimulating environment. This center, sponsored by the Ministry of Culture, offers a variety of exhibitions and workshops that allow visitors to delve into the different worlds of arts.
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